We prioritise building long-term relationships across clusters that share landscapes.

We create heirloom products that are built to last, understanding the technical aspects of the 72 varieties of British wool.

We believe in prosperity through traceability, knowing everyone personally, and paying farmers above market prices, with a profit share on the products we design.

Our commitment to stewardship involves working with scientists and farmers to continually improve the quality of raw materials. We will also build connections across farms to share regenerative practices and provide scientific tools to measure ecological outcomes.