Our Research
Following a comprehensive research project, The Wool Report, seeking to understand if a certification for niche British wool production would add value, it became clear that there were other barriers at play. The report found that the access to processing and manufacturing, as well as the challenge linked to cash flow, were key factors in hindering a British wool growth economy.
It dawned on us that farmers are the most integral part of the value chain because it is they who manage the land and the animals. It’s the farmers who hold the origin stories of each fleece.
Ways of knowing
By creating clear, transparent commitments at a small scale, we help build price confidence at the farm level and trust in the marketplace.
We support producers who are working closely with their fibre, encouraging traceability, responsible stewardship and better farmgate pricing.
Through collaboration with British Wool, we contribute to a more resilient and connected wool ecosystem – one that keeps value within the United Kingdom and supports rural livelihoods.
It is about strengthening what already exists with clarity, fairness, and care.
The Knitting Room
We have installed a knitting machine for farmers looking to develop products with their own spun wool. The Knitting Room is run by us but we
also work with specialist wool technicians, who can help develop designs, and broaden on-farm diversification - helping build new market
opportunities without the high cost. Each product can use Farmer's Yarn label.
Our promise
Farmer’s Yarn exists to support the early stages of working with British wool at a smaller scale – helping makers, designers and emerging brands build products and businesses rooted in British fibre.
The Farmer’s Yarn Promise sets out the shared values that connect our community.
It reflects our commitment to farmers, to makers, and to the future of British wool.
British wool begins with sheep grazing landscapes across the country – from upland farms to lowland pastures.
The fibre we work with reflects those places, the flocks that produce it, and the farmers who care for them. We recognise and support the diverse ways of working across our varied landscapes.
Farmer’s Yarn celebrates wool’s part in a living agricultural system. By supporting new markets for British wool, we help ensure that this relationship between land, animals and people continues into the future.