Every fleece tells a story

Our Research

Wool With a Story. Cloth With a Conscience.

Born from a deep investigation into the future of British wool, Farmer’s Yarn is a response to the complex challenges faced by our rural textile economy. The research project, The Wool Report, set out to discover whether a certification scheme could help add value to niche British wool. What was found was more revealing: beyond labelling, the biggest barriers were structural; limited access to small-scale processing and manufacturing, and the ever-present pressures of cash flow for farmers and makers alike.

Amid these findings, one truth stood out:

Farmers are the beating heart of the British wool story.

They care for the land. They raise the animals. And they hold the origin story of every fleece.

That’s why Farmer’s Yarn exists; to centre the farmer in a more transparent, sustainable, and collaborative wool system. It all begins with a commitment to relationships: between land and sheep, between people and place, between heritage and innovation.

If you would like a copy of The Wool Report, please contact us.

Our Initiatives

Ways of Knowing

By placing farmers at the heart of what we do, we’re building solutions together, from the ground up. Through our Lake District Farm Cluster, we’re embarking on a journey of regeneration. It begins with the land but extends across our entire business model and supply chain. This is about more than soil health; it’s about reimagining value, relationships, and resilience from farm to finished product.

  • Providing Access

    The Knitting Room

    We've created The Knitting Room as a practical resource for farmers who want to turn their own spun wool into finished products. Equipped with a professional knitting machine, linker and steam bed, it’s a space for innovation, collaboration, and low-risk diversification.

    Whether you’re developing your first product or refining a design, we’re here to help with technical guidance, product development, and small-batch production. Farmer’s Yarn members have priority use and support in The Knitting Room but we are always happy to help support where we can.

  • Nurturing Growth

    The Wool Bond

    One of our most forward-looking initiatives is the development of The Wool Bond—a new model of long-term, low-interest loans or grants designed to support rural wool entrepreneurs and regenerative farming.

    The Wool Bond is currently in the research and development phase.

    We’ve commissioned HYPA Consultants to carry out a feasibility study, and they’re looking at what pre-existing farm data could help shape the loan criteria; linking responsible land management directly to funding access.

    This initiative aims to provide farmers and small-scale wool producers with the cash flow they need to innovate and grow, without compromising their values. There is already interest from financial institutions keen to support and help shape this pioneering model. For updates, join our mailing list.
How We Work with Farmers

The Farmers Yarn Manifesto

Our supply chain is chosen by a shared set of principles. Everyone involved, from farmers to designers and makers, works to these values, not just in word but in practice.

  • Community

    We build long-term, trust-based relationships across clusters of farms, mills, and makers who share landscapes, values, and vision. We believe strong communities create strong cloth.

  • Quality

    We honour the technical beauty of British wool. With 72 native breeds, every fleece has its own strengths. We work with care and precision to produce heirloom-quality textiles; beautiful, functional, and made to last.

  • Stewardship

    Good fibre starts with good land. That’s why we champion regenerative practices and continual improvement. Healthy soil nurtures biodiversity, which nurtures sheep and in turn, their wool. It’s a cycle we’re proud to be part of.

  • Prosperity

    We believe that prosperity should be shared. Our transparent supply chain ensures that farmers are not just suppliers but partners. By increasing the value of British wool, we create fairer returns and a more resilient rural economy.

  • Design

    Design is where story meets utility. We connect farmers, designers, and brands to co-create with integrity, crafting textiles that are as meaningful as they are beautiful. Every product carries the imprint of collaboration and care.
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